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Tracking & Analytics

Server-side tracking, multi-touch attribution, and first-party data pipelines that measure real revenue.

Get Your Free Tracking Audit
Tracking visual — revenue dashboard mockup

The Capgent Approach

Server-Side CAPI

Direct server-to-server tracking bypassing browser blockers and iOS privacy restrictions.

Multi-Touch Attribution

Unify first click, nurturing touchpoints, and closed deals into one honest revenue truth.

Offline Revenue Sync

Send closed CRM transactions back to Meta and Google to train AI on actual buyers.

Match Quality 9.0+

Hashed first-party customer signals ensuring maximum event match scores across all networks.

Signal leak analysis visual

Why Most Tracking Can't Be Trusted

  • Browser ad-blockers wiping 30-40% of standard client-side pixel events unnoticed.
  • iOS Safari ITP deleting cookies after 24 hours, blinding your retargeting campaigns.
  • Meta and Google each taking 100% credit for the same transaction — double counting revenue.
  • Ad platform algorithms training on incomplete conversion signals, driving up your CPAs.
  • Reports full of vanity pageviews while actual bank deposits fail to reconcile.
Get Your Free Tracking Audit

Who Is This For?

You’re a perfect fit if…

  • ✓Spending ₹2L+/month across Google, Meta, or multi-channel ads and losing 30–40% of conversion signals to iOS privacy & ad blockers.
  • ✓Severe discrepancies between reported ad dashboard ROAS and actual revenue collected in your bank account.
  • ✓B2B or long sales cycles needing offline CRM deal stages synced back into ad bidding algorithms.
  • ✓Ready for permanent, first-party server-side tracking (Meta CAPI, Google Enhanced Conversions) that you own 100%.

We’re not the best fit if…

  • —Satisfied with client-side browser pixels and unverified platform self-attribution.
  • —Zero ad spend or negligible conversion traffic to measure and optimize.
  • —Expecting tracking code to solve an unviable product offer or broken sales team.

Measurement We Install

We build single-source-of-truth measurement systems that tell you exactly where revenue originated.

Get Your Free Tracking Audit

Server GTM & CAPI

Cloud server container routing verified conversion events directly to platform APIs.

Offline Conversion Feeds

CRM pipelines connected directly to ad platforms to reward high-lifetime-value buyers.

Multi-Touch Attribution

Data-driven attribution models measuring the true value of every acquisition touchpoint.

Executive Dashboards

Real-time Looker Studio and BigQuery dashboards matching marketing spend to bottom-line sales.

Our Process

Signal Audit

Full inspection of your existing pixel tags, signal loss, and match quality scores.

Server Infrastructure

Dedicated cloud server container provisioned with secure first-party custom domain.

Event Architecture

Key conversion events, revenue values, and user parameters mapped and validated.

Attribution Modeling

Cross-channel deduplication and offline CRM conversion pipelines deployed.

Closed-Loop Scale

Weekly signal quality monitoring ensuring algorithms bid on 100% verified buyers.

FREE 48-HOUR DIAGNOSTIC

Ready for Tracking
You Can Trust?

Get a free tracking audit and find out exactly how much signal your ad accounts are losing and how to fix it.

Tracking certification badges

No commitment required. 48-hour written report.

Request received

Your tracking audit request has been received. Our team will review your data setup and send a written report within 48 hours.