Amazon Management & Ads

Sponsored Products, Brand Store design, and shelf optimization engineered to accelerate organic rank and maximize TACoS.

Amazon visual — product page mockup

The Capgent Approach

Organic Shelf Flywheel

Every paid conversion engineered to lift organic keyword ranking and shelf velocity.

TACoS Profit Protection

Bids managed around Total Advertising Cost of Sales to protect real operating margins.

Competitor ASIN Defense

Conquesting competitor product listings while fiercely defending your brand's Buy Box.

Listing Conversion Fortress

High-conversion 3D product visuals, A+ Brand Stories, and keyword-indexed copy.

Amazon TACoS and Buy Box audit visual

Why Most Amazon Sellers Stall

  • Bidding heavily on branded searches while leaving non-branded discovery ignored.
  • Bleeding budget on broad auto-campaigns without disciplined negative keyword harvesting.
  • Driving paid clicks to poorly optimized listings with low conversion rates and reviews.
  • High 45%+ ACoS wiping out gross margin and leaving zero net operating profit.
  • Managing ads in isolation without coordinating inventory levels, FBA stock, and rank.

Who Is This For?

You’re a perfect fit if…

  • ✓Brand-registered consumer brands on Amazon Seller Central or Vendor Central with established 4.0+ star listings.
  • ✓Spending above ₹1.5L/month on Amazon Ads and seeking to scale total market share while protecting bottom-line TACoS.
  • ✓Ready to maximize conversion rates with premium A+ Content, Brand Store architecture, and high-converting imagery.
  • ✓Demanding advanced bid architecture across Sponsored Products, Sponsored Brands, and video placements.

We’re not the best fit if…

  • —Unbranded dropshipping or reseller accounts with zero Buy Box control or proprietary brand equity.
  • —Products with sub-3.8 star ratings, high return rates, or severe quality defect issues.
  • —Chronic inventory shortages that trigger Amazon stockout penalties and kill ranking momentum.

Shelf Systems We Run

We turn Amazon PPC from an expensive margin leak into an organic sales multiplier.

Get Your Free Amazon Audit

Sponsored Products & Brands

Keyword-targeted campaigns capturing high-intent shoppers directly in search results.

Competitor ASIN Conquesting

Product display ads placed strategically on rival product detail pages to steal market share.

A+ Content & Brand Stores

Rich visual storytelling and comparison modules that systematically lift listing conversion.

Total TACoS Optimization

Synchronized bid adjustments that grow total brand revenue while lowering ad spend ratio.

Our Process

Listing & Buy Box Audit

Inspect existing indexing, pricing competitiveness, review health, and conversion friction.

Keyword & ASIN Harvest

Identify high-volume search terms, competitor targets, and high-margin product opportunities.

Campaign Architecture

Structured exact, phrase, and product-targeting ad groups with isolated budget controls.

Negative Pruning

Daily negative keyword additions cutting wasted spend and tightening search relevancy.

Organic Flywheel Scale

Aggressive bid scaling on proven converting ASINs driving permanent organic rank gains.

FREE 48-HOUR DIAGNOSTIC

Ready to Dominate Your
Amazon Category?

Get a free Amazon account audit and discover where wasted PPC spend is eroding your profit margins and how to scale organic rank.

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No commitment required. 48-hour written report.

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Your Amazon audit request has been received. Our team will review your account and send a written report within 48 hours.