Brand Identity — Capgent Revenue Architecture

01 · Primary Horizontal

The main brand logos for website headers, email signatures, navigation, decks, and wide-format branding.

Primary · Dark Background

Website header · App navigation · Dark decks · Tech branding · Video watermarks

Corporate Lockup · Dark Background

Formal 2-line Lora lockup, full caps with sleek divider line · Pitch decks, proposals, official PDFs

Primary · Light Background

Dark text with Emerald Mint dot (#059669) for invoices, letterheads, and print materials

Corporate Lockup · Light Background

Obsidian caps, soft divider, Emerald Mint subtitle · Printed proposals, stationery, certificates

Download — Horizontal Logo

Vector SVG master files with outlined type for website headers, email signatures, and wide-format contexts.

SVG · Wordmark Dark SVG · Wordmark Light SVG · Corporate Lockup Dark SVG · Corporate Lockup Light SVG · Wordmark White SVG · Wordmark Black SVG · Corporate White SVG · Corporate Black

02 · Brand Mark: App Icon, Social Avatar & Favicon

Small-format marks where the full wordmark won't fit. The compact c lettermark uses the signature Electric Mint dot on Obsidian Dark for the primary marks and Emerald Mint on Crisp White for the light marks.

App Icon · Rounded Square

Mobile app icon · Play Store · App Store · Home screen · Decks

Social Avatar · Circle

Circular profile photos · Channel art · High-density mobile screens

32×32 (BROWSER TAB)

64×64

Favicon / Tiny Mark

Browser tab · Small notification icons · Video watermark at small size

App Icon · Light Background

Rounded squircle (rx=14) · Centered c · White surface branding and light decks

Social Avatar · Circle · Light Background

Inverted circular profile photo for dark backgrounds · Centered c

32×32 (BROWSER TAB)

64×64

Favicon / Tiny Mark · Light Background

Browser tab on dark OS themes · Small light notification mark

Download — Brand Mark Suite

Complete set of App Icon, Social Avatar, and Favicon master files in both Dark and White. Social Avatars are strictly C-centered with 100% solid square canvas for high-DPI profile displays.

Social Avatar Dark 2048 Social Avatar White 2048 Social Avatar Dark 1080 Social Avatar White 1080 App Icon Dark 1080 App Icon White 1080 Favicon Dark 512 Favicon White 512 Favicon Dark 32 Favicon White 32 SVG · Social Avatar Dark SVG · Social Avatar White SVG · App Icon Dark SVG · App Icon White SVG · Favicon Dark SVG · Favicon White

03 · Single-Colour Versions

Use these versions on photos, strong colour backgrounds and single-ink print such as engraving, embroidery, stamps, and screen-print. Keep the same shapes and switch everything to one ink.

Wordmark · All-White

Photo overlays · Video lower-thirds · Merch

Corporate Lockup · All-White

Dark print covers · Embossing on dark stock

Wordmark · All-Black

Black-and-white print · Stamps · Newspaper

Corporate Lockup · All-Black

Letterheads in one ink · Legal documents · Fax

Download — Single-Colour Versions

Clean vector SVGs with outlined typography for single-ink applications.

SVG · Wordmark White SVG · Wordmark Black SVG · Corporate White SVG · Corporate Black

04 · Logo Clear Space & Usage Rules

Always leave clear space around both logos. Keep headlines, buttons and other graphics out of that space.

X = Height of "c"

Minimum Clear Space: 1X

On every side, the clear space must be at least the height of the lowercase c in capgent. For the corporate lockup, use the cap height of C.

✕ Logo Usage Don'ts

✕ Do NOT stretch or squash: Always keep the original proportions.
✕ Do NOT drop the dot from the wordmark: lowercase capgent always comes with the mint dot.
✕ Do NOT add a dot to the corporate lockup: CAPGENT in caps never has a dot.
✕ Do NOT mix the two: No lowercase wordmark over the subtitle, and no caps lockup with the dot.
✕ Do NOT use retired marks: The gradient C emblem and the origami/blade mark are no longer used.
✕ Do NOT retype the logos: Always use the supplied files. The wordmark and the c mark are Liberation Sans Bold (same shapes as Arial Bold) and the corporate lockup is Lora SemiBold 600 / Medium 500. All letters are already outlined.
✕ Do NOT add drop-shadows, outlines or glows.

05 · Official Typography System

Capgent pairs modern technical authority with editorial sophistication using two primary typefaces: Lora (Headings) and Inter (Body & Interface).

Logo lettering is separate from the website type. The capgent wordmark and the c mark use Liberation Sans Bold (same shapes as Arial Bold), and the corporate lockup uses Lora. All logo files have their letters outlined, so they look the same everywhere without the fonts installed.

Revenue Architecture That Turns Ad Spend Into Sales.

Lora Regular 400 · Medium 500 · SemiBold 600

Lora — Headings (H1, H2, H3)

Used exclusively for editorial authority, hero value propositions, and section headlines. Line-height: 1.2–1.35.

Stop Renting Growth. Own the Machine.

Inter provides crisp, neutral legibility across dense metric cards, conversion funnels, and navigation links. Weights: 400 (Body), 600 (Labels), 700/800 (Emphasis).

Inter — UI, Body & Metrics

Interface copy, button labels, navigation bar, and performance marketing dashboard data.

06 · Color Palette & Digital Tokens

The official dual-mode color system. Electric Mint and Cyber Cyan represent compounding growth and technical precision on deep obsidian navy.

Obsidian Canvas

#080C14

Primary Dark Canvas

Electric Mint

#00F5A0

Primary Growth Accent

Cyber Cyan

#00D2FF

Tech & Gradient Accent

Crisp White

#FFFFFF

Dark Headings & Light Canvas

Emerald Mint (Light)

#059669

Light Mode Growth Accent

Cobalt Cyan (Light)

#0284C7

Light Mode Tech Accent

Download Complete Logo Pack

All variations below — PNG files are high-resolution (up to 2048 × 2048 px) and ready for print, digital, and social use.
SVG source files open in Illustrator, Figma, or any vector editor.

Horizontal · Dark Horizontal · Light Corporate · Dark Corporate · Light Social Avatar Dark 2048 Social Avatar White 2048 App Icon Dark 1080 App Icon White 1080 Favicon Dark 512 Favicon White 512 Favicon Dark 32 Favicon White 32 SVG · Social Avatar Dark SVG · Social Avatar White SVG · App Icon Dark SVG · App Icon White SVG · Favicon Dark SVG · Favicon White