Microsoft Ads Management

Bing search and LinkedIn profile targeting built to reach high-income corporate buyers at 40% lower acquisition costs.

Microsoft Ads visual — Bing search results mockup

The Capgent Approach

LinkedIn Profile Overlay

Boost bids directly on high-value companies, industries, and executive job functions.

40% Lower CPCs

Capture commercial intent with significantly lower bid competition than saturated Google auctions.

Corporate Desktop Buying

Reach enterprise executives on default Windows and Edge workstations during business hours.

Copilot & AI Integration

Native ad placements within Microsoft Copilot and AI conversational answer cards.

Microsoft Ads competitor audit visual

Why Most Bing Accounts Fail

  • Blindly importing Google Ads setups without adjusting bids for Microsoft's demographic.
  • Budget draining onto unvetted syndicated partner networks and low-quality search sites.
  • Ignoring LinkedIn profile targeting to bid equally on students and Fortune 500 executives.
  • Treating Bing as an afterthought rather than a dedicated high-margin B2B channel.
  • Failing to tailor messaging for enterprise buyers searching on corporate desktops.

Who Is This For?

You’re a perfect fit if…

  • ✓B2B, SaaS, corporate finance, and enterprise services targeting executives on work desktops.
  • ✓Wanting to target buyers using native LinkedIn corporate data (company, industry, job title) at 30–50% lower CPCs than Google.
  • ✓Already profitable on Google Ads and looking for clean incremental volume from high-purchasing-power audiences.
  • ✓High-ticket offers with deal sizes above ₹1L that thrive on affluent, desktop-centric users.

We’re not the best fit if…

  • —Impulse consumer products targeting mobile-only Gen Z shoppers.
  • —Zero search advertising foundation or slow landing pages that fail on desktop browsers.
  • —Micro-budget campaigns that haven’t validated search intent on primary channels first.

Microsoft Channels We Run

We tap into high-intent corporate buyers who never see your Google or Meta ad campaigns.

Get Your Free Microsoft Ads Audit

Bing Search Campaigns

Capture high-intent searches on Bing, Yahoo, and DuckDuckGo at lower cost-per-click.

LinkedIn Audience Overlay

Bid modifiers targeting prospects by company name, job seniority, and enterprise size.

Microsoft Shopping

Product listing ads showcased prominently in Windows Edge and MSN shopping feeds.

Copilot & Audience Network

Conversational AI sponsorships and premium placements across MSN, Outlook, and Edge.

Our Process

Account Audit

Review current search queries, network settings, and syndicated partner exclusions.

B2B Audience Layering

Configure LinkedIn company, industry, and job function bid modifiers.

Campaign Structure

High-intent exact and phrase match campaigns tailored to Microsoft's desktop audience.

Network Hygiene

Aggressive negative keyword lists and partner exclusions ensuring pristine traffic quality.

Scale & Reinvestment

Budget scaled into proven B2B search terms with weekly multi-touch attribution reporting.

FREE 48-HOUR DIAGNOSTIC

Ready to Reach High-Value
Corporate Buyers?

Get a free Microsoft Ads audit and discover how much enterprise intent you are missing on Bing and LinkedIn networks.

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No commitment required. 48-hour written report.

Request received

Your Microsoft Ads audit request has been received. Our team will review your account and send a written report within 48 hours.